Signage is an essential component in any company’s branding process, but in a world so saturated with signs, creating a design that really stands out is not easy. One of the ways to come up with a great signage design is to draw inspiration from the signage around you as well as from other sources – here are some aspects to pay attention to:
- Look at the signage used by your competition – each business segment has its own set of typical design elements – the shapes and design solutions that work for a restaurant might not be suitable for a hardware store. You can draw inspiration by looking at the signs used by your competitors – you will see examples of bad signage solutions to be avoided as well as creative, innovative exterior building signs near me solutions that you can use;
- Browse online design articles – many articles about signage design include images of great, creative signs with descriptions of what makes those sign so attractive as well as examples of inefficient signs, with descriptions of what hinders efficiency;
- A signage expert – signage designers have in-depth knowledge of the available technical options, such as printing methods and materials, and they also have an excellent sense of style that they can use to come with really eye-catching, innovative signage designs for you.