When it comes to business signage used in the city or in remote areas where people usually only spot your store from their car, a larger sign is usually better to have. Your potential customers will spot it from farther away, and any neighboring businesses that might act as rivals will count you as serious competition.
Of course, any Denver sign company can tell you that a large exterior sign will be more expensive and harder to maintain. If it’s a lighted sign, then those facts are even more true, so you have to consider very carefully whether a larger sign might be a good idea.
Think of the pros and cons as specifically applied to your business. Is the budget you can allocate to your exterior signage large enough to support such an investment? Do you have enough space to keep the sign in an area where it’s likely to be visible without obstructing your business? How much more would a smaller lighted sign make sense for your business in comparison (especially with most of your clients being pedestrians who might be strolling by in the evening)?
Once you answer these questions, it will be clear whether getting a standard exterior business sign or a larger, customized one will be a better choice for you. Additionally, it’s also very important to talk about your needs with experts from a professional Denver neon sign company that can quickly assess your specific needs and give you the most relevant recommendations that you can use.