The custom signs are both essential for business success and expensive, making businesses look for ways to reduce the related costs. Fortunately, there are many ways to make custom signage more affordable – here are some tips:
- Focus on indoor and digital signs – outdoor signage needs to be made from sturdy, weather-resistant materials, therefore it is the most expensive sign type. Try to figure out how you can reduce the quantity of signs that you use outside your shop and also try to use more signs in indoor and digital environments;
- Get an illuminated sign – lighted signage placed strategically can replace multiple non-lit outdoor signs, so consider getting a LED sign. The durability and the high effectiveness of illuminated signs and lighted sign cabinets will make up for the investment shortly;
- Shop around for your signage design partner – not all signage companies work for the same rates. Try to find a young, talented designer at the beginning of their career and passionate about the creative process – these people are usually willing to work for lower rates than large, established businesses that already a large portfolio of successful designs;
- Place a larger order – many companies are willing to offer reduced rates for larger orders, so if you need multiple signs, having them all made in one go might be more affordable.