The traditional way to do any shopping used to be to go to the store, checking out the offers, touching the products and choosing the items to take home personally. With e-commerce taking over in all retail segments, shop owners are continuously struggling to attract customers to their physical stores and they have come up with some ingenious ideas. Here are some great ways to increase the number of people coming into your shop this year:
- Implement store pick-up for online purchases – the solution will allow your customers to save on delivery costs and it will also encourage a little walking around and product touching. If you are planning to implement that option, you should be aware that it will only work if the experience is a seamless, enjoyable one, indeed, so make sure that your system and your employees are prepared for the service;
- Announce in-store promotions with physical as well as digital materials – use a good mix of physical banners and flags placed strategically, in a way that allows for high visibility, consider talking with a custom signs Denver area business for new signage, and also use your website and the digital marketing channels you normally use for announcing your promotions;
- Make shopping an experience – smart mirrors, interactive dressing rooms and other similar additions are great for attracting new customers. If you decide to choose that path, make sure to advertise it wherever you can, transforming it into a major attraction.