Effective, eye-catching, professionally executed Denver custom signs are essential for attracting more customers to your business – if you are currently considering a signage update, here are some tips for your Denver business:
- Avoid cluttered designs – too many words, text that needs to be broken into multiple lines, too many shapes and colors hinder the informativity of your signage, so try to follow the less is more principle as much as you can. You can use a design that leaves 30-40% of the space empty;
- Font types – ornamental fonts can be difficult to read, so in your signage design, try to use clean, simple fonts. Limit the font types used to two or three – that way, it will be easier to maintain a consistent style;
- Images and graphic elements – borders create a frame that improves readability, while images are great for conveying your message in an attractive and convincing way;
- Use the right color combination – contrast is a great way to create unique designs as well as to enhance the visibility of your signs. Combinations of black and white, black and yellow, blue and yellow, white and blue are the best for readability, while combinations of red and yellow and red and blue are usually more difficult to read.