Your company logo conveys to potential customers and business partners the first impressions about the services and goods you sell. The color of the emblem can convey optimism, seriousness or strength, say specialists in logo design psychology.
There are no strict rules on the use of certain colors in the logos of brands that operate in certain fields, but they are based on the response of potential customers to certain colors.
A logo, in general, should not have more than 3 colors in its composition. But there are exceptions to the rule, such as Google or eBay, companies that use a multicolored palette, but which works well due to the type of logo. In these cases, the wide color palette does not interfere with the brand message.
Also consider what feelings each color inspires in people, individually or in combination with other colors. If you choose to use a monochrome palette, you must consider the differences between the tones. Just make sure the differences are obvious even in print, or when you want to use the logo in smaller sizes.
Take into account the demographic data of the target group to which your company is addressed, when you choose the colors of the logo and collaborate with a professional and experienced designer for signs Denver area, for the best possible result.